September 29: Tribal Research and Training Institute (TRTI), Pune, launched MahaTribes (www.mahatribes.com), a dedicated e-commerce platform for tribal handicraft products. It aims to build awareness about the mystery and charm of the craftsmanship and products created by Maharashtra’s talented tribal communities and artisans.
Advancements in internet technology and the boom of E-commerce have brought the world closer together, paving the way for organizations and sellers to have wider access to their consumers.
The MahaTribes platform will enable tribal craftsmen to find a consumer base that values and seeks their products, thus being able to expand their reach. The platform addresses three major consumer issues when it comes to shopping for tribal products.
– Maintaining the authenticity and origin of the products sold in the market
– Appropriate pricing of such products as per industry standards
– Maintaining supply chain of products with proper transportation and delivery of such products to the consumers
From a tribal standpoint, a dedicated e-commerce portal such as this helps promote digital inclusion for their handcrafted products and brings them closer to the ultimate consumers without any mediators in between.
Dr.RajendraBharud – Commissioner, TRTI, Pune, who had this vision to provide means of employment to the tribals, says, “People from all over India can choose from a large selection of creative and handcrafted articles that bear a distinctive imprint of the illustrious, historic cultural heritage of the tribes of Maharashtra and at the same time instil the sense of financial independence in them”.
At MahaTribes, consumers can find authentic tribal products categorized into – Artefacts, Paintings, Clothing & Apparel, Home & Living, Food & essentials and Books – for the convenience of easy shipping. Each category comprises a variety of products organically prepared by tribals of Maharashtra, listed with images and descriptions to know more about them. Tribal craftsmanship skills are passed on from generation to generation, thus carrying with them the richness of culture. These artefacts, products and the tribals behind them are what keep local traditions and culture alive.
MahaTribes is also unique in the way that it is an e-commerce platform; it also serves the purpose of lending a voice to tribal artisans through a dedicated section called – ‘Artisans Speak’ where they will be provided with an avenue to share their concerns, ideas and plans, thus contributing to their empowerment.
Thus, through MahaTribes, the tribal artists and artisans of Maharashtra have found an outlet for their talent and work, while consumers across the country have benefited from the comfort of shopping authentic tribal products at a reasonable price, right from the comfort of their homes.
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