Luxury fashion and lifestyle brands are entering the property market through branded residences, combining recognisable creative identities with architecture, interiors, amenities and hospitality services. In Dubai, where buyers are accustomed to highly differentiated residential concepts, these partnerships have become another way for developers to distinguish their projects.

Satish Sanpal, Chairman of ANAX Developments, is pursuing this approach through ELLE Residences Dubai Islands. Developed under a licensing agreement with Lagardère News, the project brings the identity of the international fashion and lifestyle brand into a waterfront residential development.

It is ELLE’s first residential project in the Middle East and its second globally, following ELLE Residences Miami. (Lagardère – Lagardere.com – Groupe)

Taking ELLE Beyond Publishing

ELLE is best known as an international fashion and lifestyle publication, but its identity now extends well beyond magazines.

The brand has developed a wider licensing portfolio spanning hospitality, beauty and lifestyle concepts. Residential property is a relatively new part of that expansion, allowing ELLE’s associations with fashion, culture, design and self-expression to be interpreted through physical spaces.

For ANAX Developments, the partnership provides more than a recognisable name. It creates a defined creative framework for a project aimed at buyers who see their home as an expression of taste and identity.

Sanpal described the thinking behind the collaboration when the partnership was announced: “We’re thrilled to bring ELLE’s iconic lifestyle to Dubai through our partnership for ELLE Residences on Dubai Islands. Dubai, a city synonymous with innovation, design, and global appeal, is the perfect setting for this bold new venture. This project will be a defining expression of purposeful, joyful living that reflects the essence of ELLE.” (The One Atelier)

The quote captures the central proposition behind the development. Fashion-led living is not simply about attaching a magazine name to a building. It involves translating the character of the brand into the experience of the property.

What Fashion-Led Living Means in Practice

The concept becomes meaningful only when it is visible in the architecture, interiors and everyday experience of residents.

ELLE Residences Dubai Islands is being developed with creative input from The One Atelier and ARQUINAUT. The One Atelier specialises in translating luxury brands into residential environments, while ARQUINAUT created the original ELLE Residences concept and acts as the brand’s representative and co-creative director for the project. (ELLE Residences in Dubai Islands)

The interiors are intended to interpret ELLE’s creative identity through contemporary forms, Parisian-inspired detailing and materials suited to the project’s coastal setting. Published plans refer to floor-to-ceiling glazing, terraces, textured finishes, bronze details, marble and layered lighting. 

These choices provide a more tangible explanation of what the ELLE name contributes. The brand is being used as a design language rather than a decorative label.

Fashion-led living also influences how the shared areas are conceived. The development’s announced amenities include pools, private spa facilities, yoga spaces, landscaped areas, social lounges, fitness facilities and hospitality services such as concierge, valet and security. 

Together, these elements are designed to create a complete residential experience around wellness, leisure and social connection.

A Waterfront Setting for an International Brand

Location is an important part of the project’s positioning.

ELLE Residences is situated on Dubai Islands, a developing waterfront district close to Deira and Dubai International Airport. ANAX markets the location around beachfront access, sea views, public spaces, leisure facilities and proximity to retail and cultural destinations. 

The development comprises 91 apartments and seven townhouses, with homes ranging from one-bedroom residences to larger waterfront townhouses. Published project details describe open-plan layouts, private spaces, terraces and extensive glazing intended to frame views of the sea and Dubai skyline. 

The coastal location gives the design team an opportunity to combine ELLE’s international identity with a sense of place. Rather than reproducing a European concept unchanged, the project is intended to interpret the brand through Dubai’s climate, waterfront lifestyle and globally oriented property market.

That balance is important. A branded residence must feel recognisable to people familiar with the brand while still functioning as a credible home in its specific location.

What the Project Says About ANAX

For ANAX Developments, ELLE Residences is also a statement about how the company wants to compete.

Dubai’s property market contains established developers with large portfolios, extensive delivery records and considerable international recognition. A younger developer cannot necessarily compete through scale alone. It must give buyers a clear reason to pay attention.

The ELLE partnership suggests that Sanpal is positioning ANAX around design, lifestyle and distinctive collaborations. Instead of approaching property as a standard product, the company is presenting its developments as curated experiences shaped by architecture, branding and hospitality.

That does not remove the importance of fundamentals. Buyers will still judge the development by construction quality, layout, materials, service and eventual delivery. Brand recognition may attract initial interest, but the completed property must justify the promise made during its launch.

This is particularly important with an international brand such as ELLE. Buyers are not only evaluating the developer. They are also measuring the residence against the values and visual standards associated with the name.

Why the Concept Fits Dubai

Dubai is a natural market for this type of collaboration because its luxury property sector already operates at the intersection of real estate, hospitality, design and international branding.

The city attracts residents and investors from many countries, creating demand for projects that communicate their identity quickly across different markets. A globally recognised lifestyle name can help buyers understand a development’s intended character before they visit it.

The city also has a strong culture of experience-led property. Amenities, concierge services, wellness facilities and distinctive interiors are increasingly treated as central features rather than optional additions.

Within that environment, ELLE Residences is part of a wider change in the meaning of branded property. The category is no longer dominated exclusively by hotel operators. Media, fashion, automotive and design brands are also seeking to translate their identities into places where people live.

From Fashion Identity to Residential Experience

The lasting value of ELLE Residences will depend on how effectively its creative concept is carried through to the finished development.

The ELLE name provides international visibility and a distinctive source of inspiration. The design partners provide specialist experience in turning lifestyle identities into architecture and interiors. ANAX Developments is responsible for bringing those elements together as a functioning residential project.

For Satish Sanpal, the development represents an opportunity to establish ANAX within a more design-conscious part of Dubai’s property market. It also offers a practical demonstration of his view that residential development can draw from fashion, culture and hospitality without losing sight of how people actually use their homes.

Fashion may supply the creative vocabulary, but residents will ultimately experience the project through its spaces, services and everyday details. That is where the concept will be tested, and where fashion-led living must become more than an attractive headline.

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New Delhi [India], May 2: As India’s wellness economy rapidly evolves, one company is emerging as a defining force in the future of Ayurvedic, herbal, nutraceutical, and private label manufacturing—Giosun Healthcare Pvt. Ltd.

With a strong presence in contract manufacturing, innovative product development, and holistic wellness solutions, Giosun Healthcare is positioning itself as one of India’s most dynamic players in the Ayurvedic and herbal FMCG manufacturing ecosystem. Following its impactful participation at major industry platforms and its growing visibility across private label networks, the company is now strengthening its role as a trusted manufacturing powerhouse for domestic and international wellness brands. Giosun’s continued expansion reflects a larger shift in the market, where demand for authenticity, quality, and scalable wellness innovation is driving the next era of manufacturing excellence. 

A Vision Rooted in Ayurveda, Powered by Modern Manufacturing

Founded with the objective of bridging ancient Indian wellness traditions with scientific precision, Giosun Healthcare has steadily evolved into a comprehensive manufacturing and product innovation platform. Established in Hyderabad in 2014, the company operates with a clear mission—to create world-class Ayurvedic, herbal, and nutraceutical products that combine purity, compliance, and commercial scalability. Its operations are supported by a state-of-the-art formulation facility and R&D infrastructure focused on delivering advanced wellness solutions under AYUSH and FSSAI standards. 

Giosun’s product and service ecosystem extends far beyond traditional herbal offerings. The company specializes in:

• Ayurvedic and Herbal Formulations
• Nutraceutical Manufacturing
• Personal Care and Hygiene Products
• Beauty and Cosmetic Solutions
• Private Label Development
• Contract Manufacturing
• End-to-End Product Development

This broad-spectrum capability allows emerging startups, wellness entrepreneurs, and established consumer brands to build and scale premium products with confidence.

CMPL and Industry Platforms as Strategic Growth Catalysts

Giosun Healthcare’s presence at major platforms such as CMPL Delhi and IPLCM Expo has significantly reinforced its position as a serious player in Asia’s FMCG and private label sourcing ecosystem. At these events, the company showcased not only its product innovation but also its manufacturing agility, customized formulation capabilities, and business partnership model. Leadership participation from CEO Anjaneyulu Pillalamarri and Managing Director Sreekanth Erepalli has further strengthened investor and brand confidence in the company’s expansion roadmap. 

By engaging directly with entrepreneurs, retailers, distributors, and international sourcing professionals, Giosun is building a reputation as more than a manufacturer—it is becoming a strategic growth partner for wellness brands seeking long-term scalability.

Leadership Driving Transformation

At the heart of Giosun’s rise are two visionary leaders:

Anjaneyulu Pillalamarri (CEO)
With extensive corporate and pharmaceutical experience, Anjaneyulu has played a critical role in transforming Giosun into a modern wellness enterprise focused on accessibility, innovation, and trust.

Sreekanth Erepalli (Managing Director)
With decades of expertise in Ayurvedic and herbal formulations, Sreekanth has been instrumental in strengthening manufacturing quality, operational precision, and product excellence.

Together, they have created a leadership model that combines strategic business growth with authentic wellness innovation.

Product Innovation Across Categories

Giosun’s rapidly expanding portfolio reflects its ambition to serve diverse health and wellness segments. Its offerings include herbal pain relief systems, digestion solutions, body mists, wellness supplements, detox products, intimate care solutions, stretch mark care, and oral wellness products.

This diversified product ecosystem is strategically important because modern wellness consumers increasingly seek integrated lifestyle solutions rather than isolated products. Giosun’s ability to innovate across categories positions it advantageously in both B2B and B2C channels.

Digital Expansion and Consumer Accessibility

In a major step toward digital growth, Giosun recently expanded its consumer reach through e-commerce channels, including Amazon, making its wellness solutions more accessible to households across India. This move aligns with changing consumer behavior, where trust, convenience, and product authenticity are central purchasing drivers. 

By combining manufacturing strength with digital accessibility, Giosun is not only building products—it is building a broader wellness ecosystem.

Why Giosun Stands Out in a Competitive Market

Several factors distinguish Giosun Healthcare in India’s rapidly growing herbal and nutraceutical industry:

1. End-to-End Manufacturing Solutions

From formulation and R&D to packaging and private labeling, brands can scale seamlessly.

2. Ayurveda Meets Science

Traditional formulations are modernized through research-backed production.

3. Scalable Infrastructure

Its Hyderabad-based facility supports both domestic and international expansion. 

4. Category Diversity

Giosun operates across wellness, beauty, hygiene, and personal care.

5. Strategic Leadership Presence

Direct leadership involvement enhances trust and business confidence.

India’s Wellness Manufacturing Opportunity

India’s herbal, nutraceutical, and wellness market is undergoing a structural transformation fueled by rising health awareness, preventive wellness adoption, and increasing demand for natural products. In this environment, companies that can combine quality manufacturing with regulatory compliance and innovation are likely to emerge as industry leaders.

Giosun Healthcare appears to be strategically positioned within this transformation.

Its growing participation in national expos, expansion into digital commerce, product diversification, and manufacturing credibility collectively suggest that the company is not merely participating in India’s wellness revolution—it is actively helping shape it.

The Road Ahead

Looking forward, Giosun Healthcare’s trajectory indicates a strong focus on:

• Global private label partnerships
• Expanded nutraceutical innovation
• Advanced herbal cosmetics
• Digital commerce growth
• Manufacturing scale enhancement
• Sustainable wellness development

As wellness increasingly becomes a mainstream consumer priority, Giosun’s blend of heritage, innovation, and industrial capability may place it among India’s most influential Ayurvedic and herbal manufacturing brands.

About Giosun Healthcare Pvt. Ltd.

Giosun Healthcare Pvt. Ltd. is a Hyderabad-based Ayurveda, Herbal, Nutraceutical, and FMCG manufacturing company established in 2014. Specializing in private label and contract manufacturing, the company offers integrated solutions across health, wellness, beauty, and personal care categories while combining traditional Ayurvedic wisdom with modern manufacturing excellence. 

Giosun Healthcare Pvt. Ltd. — Redefining Ayurvedic Innovation, Manufacturing Trust, and Wellness Excellence for India and Beyond. Please Visit for More information : https://giosun.in/

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Taking place from 2-4 March 2027 at Yashobhoomi in New Delhi, the inaugural edition is designed to deliver real commercial outcomes by bringing together international destinations, travel brands, airlines, technology providers, and India’s most influential travel buyers. Unlike traditional trade shows, WTM Spotlight India is built around a curated buyer model, targeted market focus, and data-led insights – ensuring high-value meetings, relevant partnerships, and measurable return on participation.

Jonathan Heastie, Portfolio Director of Travel at RX, said: “WTM Spotlight India represents a strategic evolution of the World Travel Market portfolio. India is no longer just a high-growth market – it is becoming a defining force in global travel. This platform is designed to bring structure, clarity and commercial focus to that growth, enabling the industry to connect with the right partners and unlock long-term opportunity.”

India’s travel market is expanding rapidly, driven by rising incomes, increased connectivity, and growing demand for premium and experience-led travel. As travellers become more global in outlook and more selective in how they travel, India is emerging as one of the most important markets for international tourism and partnerships.

At the same time, emerging cities and regions across the country are gaining prominence, creating new opportunities not only for outbound travel but also for inbound tourism, destination development, and long-term investment.

Umang Gupta, Country Head, RX India added: “India’s travel market is entering a new phase – more diverse, more premium, and increasingly driven by emerging cities beyond the metros. What the industry needs now is not more access, but better focus. WTM Spotlight India has been built to deliver exactly that – connecting global travel partners with verified Indian buyers, while also supporting the growing opportunity for inbound travel and destination development across these markets.”

WTM Spotlight India has been designed to reflect this shift through a focused, high-quality marketplace model, featuring:

• A curated, tiered buyer ecosystem prioritising verified decision-makers 
• A targeted approach aligning destinations with real travel demand
• An Intelligence Hub delivering insight into India’s impact on international travel trends
• The Exchange, an executive-level forum bringing together industry leaders to shape industry direction
• WTM Immerse, showcasing experiential and high-value travel opportunities in a commercially focused environment
• Integrated content and broadcast through WTM TV, extending insights beyond the event 

The event provides access to insight grounded in real market behaviour – not easily accessible through traditional channels.

As part of the globally recognised World Travel Market portfolio – which includes World Travel Market London, Arabian Travel Market, WTM Africa, and WTM Latin America – WTM Spotlight India represents the portfolio’s strategic expansion into South Asia.

By combining global reach with a focused India-specific approach, WTM Spotlight India aims to establish itself as the leading marketplace for international travel partnerships – connecting the right buyers and suppliers and shaping the next phase of global tourism growth.

Additional Resources:

About WTM Spotlight India

WTM India Spotlight is a refined, high-impact platform that brings the legacy of the globally renowned WTM portfolio to India – anchored by WTM London and spanning leading travel trade events including Arabian Travel Market (Dubai), WTM Latin America, WTM Africa, and WTH Riyadh. Since its inception in 1980, WTM London has evolved from a modest gathering of 40 countries and 9,000 trade visitors into a global powerhouse, now convening over 5,000 exhibitors from 182 countries and facilitating more than £2.8 billion in industry deals annually.

Building on this heritage of excellence, innovation, and high-value connections, WTM India Spotlight will debut at Yashobhoomi, New Delhi, from March 02–04, 2027. Designed as a curated, business-first experience, it offers a premium platform for India’s travel and tourism stakeholders to engage with global opportunities, foster strategic partnerships, and unlock growth in one of the world’s most dynamic travel markets.

About RX 

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com. 

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 37,000 people, around 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.

*Note: Current market capitalization can be found at http://www.relx.com/investors 

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Event was conceived as a celebration of movement rather than a competitive sporting event. Designed to welcome both beginners and seasoned fitness enthusiasts, the initiative focused on making exercise engaging, inclusive and experiential for people of all ages.

The highlight of the event was the much-anticipated Spin Rave fitness experience. The arena featured 100 spin bikes, immersive lighting and high-energy techno music, creating an electrifying atmosphere where participants rode in synchrony through 45-minute sessions. The fusion of fitness, lights and music delivered an experience rarely seen in India’s fitness events.

The festival featured multiple dynamic fitness experiences including high-energy group workouts, hybrid outdoor training sessions and board games, making it one of Ahmedabad’s most unique fitness and cultural gatherings.

Hybrid outdoor workouts incorporated ropes, tyres, sandbags and natural movement exercises, allowing participants to train amidst nature. Interactive activities such as treasure hunts and fitness challenges encouraged teamwork, while pottery and sound healing therapy sessions offered moments of relaxation and recovery.

The atmosphere was further enhanced with themed zones and interactive experiences throughout the venue. The festival concluded with a techno sundowner, bringing participants together for a music-led finale.

Speaking about the event, Pooja Ahuja, Founder of UFIT Spinovation, said, “The response to Kavisha UFIT Flow Fest has been truly overwhelming. We created this platform to make fitness feel like a celebration rather than a competition, and seeing people from all walks of life come together with such enthusiasm has been incredibly rewarding. By blending movement, music and nature, we wanted to offer Ahmedabad a fresh and inclusive fitness experience, and the energy on the ground reflected that vision.”

The Kavisha UFIT Flow Fest aims to bring families together on one platform to experience fitness in a fun and engaging way, while building a strong community around movement, health and shared energy. The festival has set a promising precedent for future large-scale fitness festivals in Ahmedabad.

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The event is hosted by Synergy of Services Nitelife Pvt Ltd (SOS Nitelife). The Banking Partner of this upcoming Luxurious event is Bank of Baroda, a leading Public Sector Bank in India, while the Legal Advisor is Solicis Lex. Shelter Homes is the Marketing Partner of “Desi Homes” – Property Expo 2021′, while Travel partner is Arihant Trip Solutions, Knowledge Partner – Bombay Stock Exchange (BSE), and Telecast Partner is ET NOW ARDAN, Banking and Finance Consultants Dubai UAE., etc.

Eminent Dignitaries, who have confirmed to grace the Occasion for the lighting of lamp at Inaugural Ceremony of “Desi Homes” Property Expo 2021′, are Ar. Reza Kabul from ARK Reza Kabul Architects Pvt. Ltd and Adv. Ameet Mehta from Solicis Lex.

The upcoming “Desi Homes” – Property Expo 2021′ will feature Exhibitors from various parts of India who will showcase properties, including Independent Houses, Apartments, Non-Agricultural Plots, and Farmhouses. Apart from Builders, the Expo will also have Ancillary Service providers like Modular Furniture Suppliers, Security System Experts and Interior Designers.

“This Edition of “Desi Homes” – Property Expo 2021′, is going to be written in history with Golden Letters. This year, considering the ongoing Pandemic situation, we have made all necessary arrangements to carry out the event in the safest manner. The Expo gives a tremendous chance for Builders/Developers to expand their businesses, and it also helps them to build their Brand Effectively,” Chand Seth, the Founder/Managing Director of SOS Nitelife.

Lina Ingle, Co-founder/Director SOS Nitelife, said, “Yes, we are ensuring strict Covid norms, but it does not mean that Luxury and Style are not compromised. This year’s event will be a Landmark in the History of the “Desi Homes” – Property Expo 2021′. It will be the right blend of Opportunity, Style, Grandeur, and Luxury.”

Vijay Ahuja, Director of Shelter Realtors, said, “‘Desi Homes’ – Property Expo 2021′ will make sure the doors of UAE open this year post-pandemic. And with the concept of secure, safe and sound investment options along with property management advice to all our Non-Resident Indian friends, who will get an unmatched opportunity at this Expo to look at options PAN India.

“This year, our team will work hard hand in hand with reputed developers coming to display their projects at the Expo, offering genuine, credible offers. The clientele will get inputs on Location Advisory, Cost Evaluation, Perfect Legal & Tax Documentation, Mortgage Assistance, Feasibility and Risk assessment on Commercial Asset Investment and Residential options as per their requirement”, the director further added.

Advocate Ameet Mehta, the Managing Partner of Solicis Lex, said, “Even though the second wave of Covid has waned in almost all countries, we want to ensure that no stone is left unturned. We will be making sure that the “Desi Homes” – Property Expo 2021′ will be conducted by following all Covid Protocols, and we give preference to Safety than anything else. This year’s event will be exceptional by all means, and several top Builders/Developers from India are taking part in the Expo.”

Ms Dipali Patil, Managing Director of ARDAN, a leading Banking & Financial Consultants Company based in Dubai, is geared up with her Professional Team to make “Desi Homes”  –  Property Expo 2021′,  a Great Success in UAE.

For Participation Enquiries:

Email – chand.seth@sosnitelife.com

Website: www.sosnitelife.com