New Delhi [India] September 3: There has been a growing awareness and demand for Indian-made products. This shift has been fueled by a desire to support local industries, reduce dependence on imports, and celebrate India’s rich heritage and craftsmanship. The “Made in India” movement has gained significant momentum, encouraging entrepreneurs to focus on producing high-quality goods that resonate with the Indian consumer. In a market dominated by international brands, there is a burgeoning need for homegrown companies that cater to domestic tastes and stand as symbols of national pride.
The fashion industry, mainly, has seen a surge in demand for Indian-made apparel and accessories. Consumers increasingly seek products that reflect their culture, traditions, and values. This has created a unique opportunity for new brands to emerge and cater to this evolving market.
One such brand that has successfully carved a niche for itself is OWL MINK Fashion Corporation, a 100% “Made in India” fashion apparel and accessories brand.
Founded by Ashutosh Singh in 2020, OWL MINK is more than just a brand; it is a testament to the power of passion, determination, and entrepreneurial spirit. Ashutosh, a science graduate with a deep passion for fashion, had a rich corporate career before embarking on his entrepreneurial journey. He began his first venture in the metal industry, but his love for fashion soon led him to found OWL MINK.
Ashutosh’s journey from a small city in Uttar Pradesh to the national capital of Delhi is a story of aspiration and hard work.
Coming from a humble family background, he was determined to make a mark in the corporate world. His dedication saw him rise to the position of Chief Marketing Officer at a major steel company. However, despite his success, Ashutosh realised that the corporate world still needed to fulfil his entrepreneurial spirit and desire for creative freedom.
In 2020, Ashutosh boldly decided to leave the security of his corporate job to pursue his passion for fashion. With the unwavering support of his wife and the motivation provided by their two daughters, Ashutosh founded OWL MINK with a clear vision: to bridge the gap in the fashion industry by offering high-quality, Indian-made apparel and accessories.
OWL MINK is committed to being a 100% “Made in India” brand. This commitment is not just a marketing slogan but a reflection of Ashutosh’s belief in the potential of Indian craftsmanship and the importance of supporting local industries.
“Our vision with OWL MINK has always been to create a brand that not only resonates with Indian consumers but also showcases the incredible talent and creativity within our country,” says Ashutosh Singh, Co-Founder of OWL MINK.
Today, OWL MINK is a household name in the fashion industry, known for its quality, innovation, and dedication to Indian craftsmanship. Ashutosh’s journey is a powerful reminder of what can be achieved through hard work, determination, and an unwavering passion for one’s dreams.
In a world where the appeal of international brands often overshadows local talent, OWL MINK stands as a shining example of what “Made in India” truly means.
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