WeTales, reshaping events to new dimensions
New Delhi (India), August 17: Nilesh Tripathi, a visionary entrepreneur hailing from a business family background, embarked on an extraordinary journey that led to the establishment of WeTales.in—a trailblazing company revolutionizing the event industry. From humble beginnings selling memory cards and rakhis during his school days, Nilesh’s entrepreneurial spirit flourished as he founded a small business in college, organizing dates and creating memorable experiences. Subsequently, he forged a successful career in IT companies, rising from a fresher to a project manager within a remarkable two-year span. Inspired by his long-standing inclination towards the event industry, Nilesh launched the app-based wedding platform called WeddingTales, which eventually evolved into the comprehensive WeTales: Wedding Event Tales. With a transformative vision to utilize technology in the event space, Nilesh propelled WeTales into uncharted territories, adding a diverse range of products and services to its repertoire.
Digital Transformation in Event Invitations:
At the heart of WeTales’ mission is the digital transformation of event invitations. The company introduced personalized PDF files with guest names in 2018, offering a unique and tech-savvy alternative to traditional paper-based invitations. WeTales’ innovative approach didn’t stop there—it ventured into video animation, captivating audiences across Gujarat and eventually expanding its footprint to different states in India. In 2019, WeTales achieved its target of orchestrating 300 weddings, a testament to its growing success. Recognizing the need to cater to corporate events, non-social NGOs, and government functions, Nilesh conceptualized Wowsly—an all-in-one platform that simplifies ticket management, payments, and RSVPs for event organizers.
Overcoming Challenges and Achieving Milestones:
WeTales faced a formidable challenge during the COVID-19 pandemic when events came to a screeching halt. Despite experiencing the worst of times, the company managed to weather the storm, albeit with the difficult decision to lay off 80% of its staff. However, as the world emerged from the pandemic, WeTales rapidly regained momentum and achieved remarkable milestones. In 2021, it was honored with the Silver Award for Best Invite of the Year at the EMF, solidifying its position as an industry leader. Expanding its reach to over 30 global cities and collaborating with more than 1000 event planners both in India and abroad, WeTales became the go-to platform for event solutions, offering an extensive range of products and services.
Embracing Sustainability:
WeTales strongly believes in sustainable solutions, actively promoting environmental consciousness. With a focus on digital alternatives, WeTales saves paper and trees—an ethos encapsulated in its tagline, “Go Green, Go Digital with WeTales.in.” The company’s commitment to sustainability is further exemplified by its tree-planting initiative, having planted over 750 trees in April 2023. By combining cutting-edge technology and environmentally friendly practices, WeTales aims to reshape the event industry and inspire others to adopt sustainable event solutions.
Looking Ahead:
With a team of 18+ dedicated professionals, WeTales is poised to achieve even greater milestones in the near future. By striving to serve over 1000 weddings this year and offering a comprehensive 360-degree solution through WeTales and Wowsly, Nilesh Tripathi envisions providing seamless event experiences at attendees’ fingertips. The company’s unwavering commitment to technological innovation and sustainability sets it apart, and WeTales is well on its way to redefining the event industry landscape.
Conclusion:
Nilesh Tripathi’s entrepreneurial journey from his school days to the founding of WeTales.in is a testament to his passion, vision, and relentless pursuit of excellence. WeTales has emerged as a trailblazer, leading the digital transformation of event invitations while offering an extensive range of products and services. With a strong emphasis on sustainability, WeTales aims to revolutionize the industry and create unforgettable event experiences. As they continue to achieve milestones and shape the future of events, Nilesh and his team are poised to leave an indelible mark on the industry while remaining committed to their motto: “Go Green, Go Digital with WeTales.in.
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